Our Story
Two Sisters, One Big Idea: Meet the Co-Founders Behind Gether
Claire Waring and Elly Bartens are both busy mums and professionals - full-time jugglers who were done with the chaos of managing work and family. They got tired of missing things for their kids – forgetting library days, PJ days, and gold coin donations. Between the school emails, WhatsApps, newsletters, sports and party invitations… It felt like they were always playing catch-up.
Gether research revealed they weren’t alone. Parents across the globe effectively lead double lives with a day job and an extra shift of family responsibility on top. Ninety percent of women feel solely responsible for their family’s schedule and spend a staggering 520 hours per year on this invisible labour.
Claire & Elly witnessed friends, colleagues and team members drowning under the weight of mental load, one of the leading causes of burnout, with many facing tough choices between family and career.
Just a personal issue? Far from it, this is a global economic opportunity - unlocking equal participation in the workforce could add 12 trillion in GDP and be instrumental in closing the gender gap for good.
What’s missing are tools. A CFO has SAP, a CSO has salesforce. If we step back and treat the home as an organisation the person in charge needs the right tools to succeed. The CEO of a home needs support and when Elly & Claire couldn’t find a tech solution they rolled up their sleeves and built one themselves.
Welcome to Gether, the AI-powered app built by parents to ease mental load by helping parents stay on top of family organisation.
What’s missing are tools.
A CFO has SAP and a CSO has salesforce. If we treat the home as an organisation the person in charge needs the right tools to succeed.The CEO of a home now has Gether.
Meet the Founders
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Claire Waring
CO-FOUNDER
Claire has 20+ years marketing experience across Australia, Asia and Europe as a senior leader of creative and product teams. Award-winning Executive Creative Director, B&T top 10 creatives in Australia 2023, Cannes Lions inaugural gaming jury, speaker, advocate for women & mum of two.
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Elly Bartens
CO-FOUNDER
Elly has 10+ years start up experience building data analytics teams and martech products. Co-Founder of Tribes.AI (SaaS) and GM of Datalicious - built to 50 people, $10M+ consultancy with successful Equifax exit. AMES Award for Analytics Innovation with Telstra, Co-Published Whitepapers with EConsultancy & Meta. Mum of two.
Read the latest from our Blog
What is mental load?
The thinking, organising, planning, management, emotional work that underpins all of the aspects of family life, household life, everything related to our children.
Elyse McNeil - Clinical Psychologist
NYTimes in 2019 proposed women should go on strike to equalise mental load. We love that but it also made us wonder… where is the tech? We have apps to help us turn on a TV but nothing to help manage family mental load?!
Every day we are bombarded with emails and messages about dentists, school, football & birthday parties. We cram our calendars, scrawl to-do lists on envelopes, and frantically text our partners about pick-ups. What we need is a tool to make our lives at home simpler, and so we’re creating a solution to help parents manage the chaos.
And so we created Gether.
How can you support Gether?
We've had lots of passionate and talented people reaching out to ask how they can help. Thank you! Here’s three ways you can support #femalefounders.
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Join Gether
Our exclusive beta program has now launched with a 30 day free trial and discounted Beta pricing. Say goodbye to family admin and hello to reduced mental load.
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Participate in our Whitepaper
There's a significant lack of accurate data about the mental load, and we're on a mission to change that. Help us create a white paper to better understand mums' mental load and raise awareness. Take our 5 minute survey.
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Invest in our Vision
We're actively seeking crowdfunding, angels and investors.
With as little as $100, any mum can become a shareholder in our business and support this idea.
Contact us
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We’d love to hear from you, the best way to reach us is at hello@getherlife
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Sign-up here for 30 day free trial.
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Let’s chat! We’re happy to contribute to articles and interviews. We can also supply you with a press pack and answer any questions you may have on Mental Load, Working Parents, Gender Equality, Empowering mums in the workplace and AI enabled parenting.
Reach us directly: claire@gether.life